Amanda Luther joined Boston Consulting Group in 2007. She is a core member of the Consumer, Technology and Digital Advantage, and Marketing, Sales & Pricing practices and a co-founder of BCG’s Austin office, where she leads the recruiting and people development efforts. She co-leads Digital Transformation globally and is a member of the Technology and Digital Advantage leadership team.

Amanda is an expert on digital, data, and advanced analytics topics, serving clients in industries including retail, restaurants, CPG, travel and tourism, and the public sector. Her client work typically involves both digital and data strategy, as well as end-to-end implementations, managing teams of product managers, data scientists, and software engineers to deliver transformative digital and analytics products.

Amanda has worked with clients on end-to-end digital transformations, AI at scale implementations, data-driven personalized marketing strategy, ecommerce strategy and build, loyalty programs, design and implementation, and data-driven store labor model rollouts.


  • MBA, Arjay Miller Scholar, Stanford University Graduate School of Business
  • BA and BS, Phi Beta Kappa, economics and computer science, Stanford University


  • Terman Award Winner
  • Siebel Scholar
Deep Expertise, Broad Experience