Product Innovation and Engineering

Building market-winning products and services requires a rigorous approach to innovating and engineering. BCG helps companies transform R&D and improve product excellence so they can bring the right products to the right customers at the right time.

Technology companies have a lot riding on how they prioritize markets, structure their innovation and product development processes, allocate R&D spend, and design their operating models. Whether they make enterprise software, semiconductors, or software-as-a-service applications, they depend on product innovation and engineering to meet these strategic objectives, navigate increasing complexity in technology and customer expectations, and stay ahead of the competition.

Our Approach to Product Innovation and Engineering

At a time when innovation and disruption happen so fast, getting product development right is a must. When product development is in sync with a company’s overall strategy, it can reduce R&D costs, drive product-market fit, and speed new products to market. It can also improve customer satisfaction and help employees feel more engaged.

But getting there is not without its challenges. Problems with product innovation and engineering can crop up if companies don’t have a clear vision or business plan, don’t allocate R&D spend correctly, or mismanage product development. The costs can be high—they include missed opportunities for growth and a weakened competitive position.

Our comprehensive method for improving R&D includes enhancing product and portfolio strategy, R&D spending, product management, technology and tooling, and the function’s organization and operating model.

Product and portfolio strategy

R&D spending optimization

Product management and execution processes

Technology and Tooling

Organization and operating model

Our Insights on Product Innovation and Engineering

Solving Sofware's R&D Conundrum

Solving Software’s R&D Conundrum

Smaller software companies tend to outperform their larger competitors in returns from R&D investments. How can software companies ensure the scaling of R&D even as they grow?

Reengineering Your Business for a Smart and Connected World - rectangle

Reengineering Your Business for a Smart and Connected World

The shift from standalone hardware to smart, connected products is pervasive—and it’s here to stay. Forward-thinking hardware companies are taking leadership positions in a new era of product development. Will you be one of them?

满足BCG的产品novation and Engineering Experts

BCG specialists understand the ins and outs of product discovery, product budgeting and planning, and engineering:

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