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Lionnel Bourgouin is a core member of The Boston Consulting Group's Marketing, Sales & Pricing practice. His work focuses on addressing topics such as profitable growth, portfolio restructuring, and large-scale transformations.

Lionnel works with MSP Catalyst by BCG, a cloud-based business-intelligence toolset that combines BCG’s consulting services with a powerful yet easy-to-use data science software platform customizable to each company's specific needs.

Lionnel has deep expertise leading pricing projects for high tech, industrial goods, and consumer clients. His consulting work includes pricing strategy, new pricing models, B2B pricing transformations and organization enablement, and net revenue management efforts (promotional effectiveness, trade optimization, etc). Lionnel's other consulting work includes several marketing and product management assignments, as well as sales force effectiveness projects.

Prior to joining BCG, Lionnel worked in the strategic alliance department at Air France and was a consultant at OC&C Strategy Consultants.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Haas School of Business, UC Berkeley

Publications and Videos

Inflation is forcing B2B CEOs to rethink pricing

Inflation Is Forcing B2B CEOs to Rethink Pricing

而不是看到B2B通货膨胀a dire threat, companies should view it as an ideal opportunity to make long-overdue changes to pricing practices. The attention of senior leaders will never be more focused on pricing than it is right now.

Debunking the Myths of B2B Dynamic Pricing

Companies that see through these misconceptions can set course on the journey toward making the right decision on price at the right time for each customer.
Deep Expertise, Broad Experience