Featured Content

  • Cost Management
    Implement customized, industry-specific initiatives to revitalize performance and enhance value.

  • Artificial Intelligence
    AI can deliver significant business impact, but companies can maximize value with an end-to-end approach.
  • Build for the Future Ambient Hero

    Build for the Future
    BCG’s research reveals six key success factors and the steps companies need to take today.

Martin Reeves is chairman of theBCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute'sInnovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

A regular public speaker and a repeatTED@BCG presenter, Martin is coauthor ofThe Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also cowroteYour Strategy Needs a Strategy提出了“调色板”战略作为一种工具to enable business leaders to tune their approach to strategy to the strategic environment of each business. Martin is the editor of theInspiring the Next Gamebook series, published by De Gruyter.

Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.

Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

To see the BCG Henderson Institute’s latest research, please visitbcghendersoninstitute.comand follow on X at@BCGHendersonand at@MartinKReeves.

AREAS OF EXPERTISE

EDUCATION


  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

Publications and Videos

How Digital Natives Are Building Optionality for the Future | Rectangle

How Digital Natives Are Building Optionality for the Future

A key lesson incumbents can learn from digital-first companies is to embrace their clients’ desire for exploration, which offers valuable information and potential for monetization.

A New Approach to Strategy for Government Agencies

Public agencies must go beyond strategy as planning, choose their strategic approaches based on their environment, and use strategy to bridge policy and implementation.

A New Era of Competition Calls for Co-Ambidexterity

How can firms execute their current business models while finding new sources of advantage? By integrating their search and execution processes with those of their customers.
What Superprojects Teach Us About Corporate Change | Rectangle

What Superprojects Teach Us About Corporate Change

Lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Project Lightspeed—show how today’s leaders can help their organizational change efforts succeed.
如何改变厌恶可以破坏一个吗Transformation Hero Rectangle

如何改变厌恶可以破坏一个吗Transformation

Change is difficult...because people just don’t like it! Discover the reasons behind change aversion and ways that businesses can realize more successful change efforts.
New Abundance: Resource Constraints as Strategic Opportunities | Rect

New Abundance: Resource Constraints as Strategic Opportunities

Ultimately, it will be the companies that use new constraints to their advantage that will succeed by creating new abundance.
Are You Ready to Become an Ecosystem Player? - rectangle

Are You Ready to Become an Ecosystem Player?

Shift your mindset and operating model. It’s better to grow the pie together as an ecosystem than to fight alone for a larger piece.
When Innovation Has No Borders, Culture Is Key - Rectangle

When Innovation Has No Borders, Culture Is Key

Many companies aspire to global diversity, but only a few achieve it. Here’s how leading organizations overcome cultural obstacles to build globally diverse teams.
Familiar Yet Fatal Hero Image

Familiar Yet Fatal: 10 Common Pathologies of Failed Change Efforts

Change management is overdue for an overhaul. Don't fall victim to any of these ten trusted, but fatally flawed, approaches.
An Ecosystem Approach for City Governance - Rectangle

An Ecosystem Approach for City Governance

Ecosystems are popular in business because they foster innovation, address complexity, scale quickly, and adapt to changing environments. They can do the same for cities.
Global Asset Management 2022 - rectangle

Global Asset Management 2022: From Tailwinds to Turbulence

Our 20th annual report on the global asset management industry looks back at a long period of growth—and explores the changes that lie ahead.
Building a Mutually Reinforcing System of Organizational-and Personal Resilience Hero Rectangle

Building a Mutually Reinforcing System of Organizational and Personal Resilience

Multilevel resilience is built upon the relationship between organizational and personal resilience, an optimal level of stress, and the right approach to change.
Deep Expertise, Broad Experience