Pricing and Revenue Management Latest Thinking

Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.

bob体育出事了吗

Solving the Pricing Puzzle in Inflationary Times

Read the interview

The Unified Theory of Pricing

Read the Article

Smarter Retailer Promotions for a Saturated Market

Read the Article

Uncertai弹性定价n World

Read the Article

Pricing Strategy

Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

Beyond the Black Box in Pricing

When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.

Game Changer: BCG’s New Strategic Pricing Book

It’s time to look at pricing decisions in a new light.Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Societynot only exposes the flaws in current pricing models, it also explains how the right pricing strategy can change the trajectory of your business, your industry, and in many cases, society as well.

Learn more

Medtech

Exterior shots of modern yellow-and-black apartment buildings

Next-Generation Pricing Is Transforming Medtech

Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.

BCG on Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Explore the Collection

Industrial Goods

Why Building Materials Producers Need a Fresh Take on Pricing

A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.

BCG on Marketing, Sales, and Pricing

Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.

View and follow our showcase page on LinkedIn

Financial Services

A New Outlook on Pricing and Revenue Management for Banks

The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.

Moving Away from One-Size-Fits-All in Daily Banking

Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.