For companies seeking to drive innovation, gain vital capabilities, or leverage the benefits of scale, a strategic alliance may be the ideal collaboration model. We help companies design and implement such alliances, with a clear focus on capturing their full potential.
Strategic alliances are on the rise—especially in thetechnology sector, where companies are constantly looking to boost their innovative prowess. A strategic alliance is a medium- to long-term partnership typically focused on a common goal, such as expanding into new markets or launching new product lines. The basis for collaboration is a two-way exchange of nonmonetary value, including essential capabilities or access to expertise or customers.
Our strategic alliance consultants help companies get the most from such collaborations. It all starts with a clear understanding of the benefits of a strategic alliance.
Like other collaboration models—joint ventures, M&A deals, simple contractual arrangements, and participation in digital ecosystems—strategic business alliances have unique advantages.
战略联盟也有一些disadvantages, including greater counter-party risks and less control over the partnership.
We help companies determine whether a strategic alliance is right for them. If it is, we support clients through every phase of the strategic alliance lifecycle—from crafting a smart alliance strategy to establishing an office dedicated to their strategic alliance structure and setup.
We bring unique strengths to clients considering a strategic alliance and seeking to set up and manage such collaborations.
Extensive Expertise
Our teams have conducted approximately 500 alliance and joint-venture projects in the last five years, around the globe and across a diverse array of industries. We have more than 25 experienced partners dedicated to strategic alliances and joint ventures, along with a team of analysts.
Proprietary data, tools, and libraries
Our suite of proprietary resources includes an extensive database of all strategic alliances and joint ventures formed in the last 30 years; SynergyDatabase and SynergyBuilder to support financial baselining, synergy target setting, and methodology planning; a survey to assess cultural fit between two alliance partners; and our iTSR-based tool for aligning business, investor, and financial strategies.
End-to-End Approach
BCG’s experts apply a six-step strategic alliance framework covering all phases of the alliance life cycle.
BCG has published a mergers and acquisitions report—covering M&A activity by year, the state of the M&A market, and perspectives on deal-making trends—annually since 2003. Explore the full series, including the latest BCG M&A report.
An early and candid assessment of the two parties' strategic objectives, organizational cultures, and capabilities can sweeten the odds of success.
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More companies are forging strategic alliances as they seek competitive advantage. Here’s what they must do to build and manage them successfully.
