Innovation isn’t limited to releasing new products. Companies must continuously reinvent how they compete—and embrace their outsize role in society. We guide the way.
No industry creates more value in today’s economy than the technology industry. Its innovations fuel the digital world. But tech is also one of the most volatile industries, experiencing constant disruption that challenges even the strongest organizations. Incumbency is often a liability. And with its outsized impact, the tech industry is subject to increased scrutiny—which means leaders are in a state ofalways-on transformation, and must constantly examine how theycontribute to society．
At BCG, we help tech leaders go further and faster, and we also help companies rediscover and activate their purpose. Our approach to client work recognizes that the technology industry is actually many sectors, with unique challenges and opportunities in each.
Our technology industry consulting experts help companies go further, faster, by transforming operating models, ways of working, and such core functions aspricing,bob200体育
, andproduct innovation and engineering．We draw upon a global network of thought leaders, as well asBCG X, our tech build and design unit. Here are some examples of our impact:
Pricing.Our client, an SaaS-native company, grew their revenue more than 14% after we created dynamic pricing guidelines that better served their customers while leveraging ourPricing Catalystsoftware.
Digital Sales.北美主要SaaS业务增加了挖ital lead volume by 50%, reduced sales-time-to-action from seven days to less than 15 minutes, and boosted its conversion rate by a factor of ten after our technology industry consultants built a new inside sales organization.
Customer Service and Support Excellence.We appliedAIandanalyticsto help a North American service provider reduce monthly churn by approximately 5%. The project delivered more than $25 million in revenue run-rate impact by the end of the first year.
Product Innovation and Engineering.Our team rebalanced 25% of a technology company’s R&D spending and established a $40 million fund to turbocharge innovation, spark better product-customer fit, and improve return on R&D investments.
Raj Ganguly discusses B Capital's approach to backing visionary founders, betting on transformative tech, and making the most of the right timing for investments in the AI, healthcare, and climate technology sectors.
The tech giant's vice chair and president describes how generative AI can strengthen capabilities, maximize opportunities to address global issues, and protect against risk.
How do you transform a 101-year-old company with roots in the traditional mail business? The answer is one part innovation and one part sticking to your core.
Midlevel managers are the pipeline of future leaders in tech, companies often fall short at this key juncture in women’s career paths.
Using capital expenditures to increase domestic production capacity isn’t the only solution to semiconductor shortages. Instead, chip makers in the US and elsewhere can achieve expansion through productivity improvements.
In today’s environment, a static operating model is likely to yield static growth, at best. To ensure success and resilience, leaders must adapt the company’s model around its evolving digital strategy.
